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Analytics for Building-Scale Sustainable Ecosystems

ISBN Print: 978-1-56700-279-9

ISBN Online: 978-1-56700-288-1

Yong X. Tao Department of Mechanical Engineering, Cleveland State University, 2121 Euclid Ave, Cleveland, OH 44114, USA
Yi Jiang Department of Building Science, Tsinghua University, Beijing 100084, China

Chapter 7: Understanding Human Behavior in Designing Building-Scale Sustainable Ecosystems

Because of evolutionary pressures, humans have developed certain traits that are expressed in the makeup of the social, cultural, political, and economic systems in which they participate. These traits have been analyzed and abstracted in theories as general as Maslow's hierarchy of needs [1] and as specific as Thaler et al.'s theory of "nudge" [2]. All of such theories recognize, either explicitly or implicitly, the power of incentives in understanding human behavior. When misguided incentives are combined with various kinds of human cognitive biases, it is plausible that the resulting systems have suboptimal performance.

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